There was a bit of a debate about how much to play up Radiohead‘s newspaper – The Universal Sigh – release, since we’ve covered The King of Limbs quite extensively. One argument is that there are so many sweet new releases this week that publishing a post of Radiohead’s newspaper release unfairly overshadows the significant new albums out this week (Best New Releases for this week will be posted later tonight). But on the other hand, there’s the more weighty argument that you can’t possibly overplay a Radiohead milestone.
Once again, Radiohead push the envelope to show the rest of the music world what is possible if you just let your imagination wander a bit, pay attention to your fans, and embrace the technology of the day, whilst at the same time paying tribute to the older media that thrived before the age of the Internet. Thom Yorke and the band are marketing and promotion geniuses, and the sooner the larger record industry salutes their mastery marketing savvy, the better off they’ll be, and, so will music lovers. People want you to mix it up, record people, and be reasonable at the same time – surprise us, don’t jive us.
If you were not able to grab a physical copy of Radiohead’s newspaper at one of the 70-something vendors worldwide, don’t sweat it. You can view it on your computer, by clicking on the image below – requires Flash plugin to view. Plus, you can stream The King of Limbs in case you haven’t already heard it. You can download The Universal Sigh PDF here. Also, check out the details of the upcoming release of the special vinyl bundle of The King of Limbs.
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