After writing about Nine Inch Nails a few weeks ago, a number of you have written to me pointing out that I did not include the link to NIN’s new album free download.
Oops! You’re right, I did, and now after having listened The Slip by NIN’s for a few weeks, I’m convinced it’s worth downloading, especially for free.
There are few ‘big name’ indie and alternative bands out nowadays willing to offer their music for free, but if you think about it, the strategy is a smart one. Not only do you create loyalty with long-time fans, but it’s also a great way to attract new fans. And thus, sell more concert tickets and merchandise.
Let’s face it, the give-our-music-out-for-free approach is working, as bands like NIN have shown. Now it’s up to many other music artists and bands to follow their lead, and in return, grow their base.
The record industry made windfall profits off CD sales for decades; but the formula has changed and the sooner they embrace it, the better off they will be in the long haul.
If you’re a Nine Inch Nails fan, you probably already know that the band will be performing tomorrow, August 10th, at the Virgin Mobile Festival in Baltimore. Check back later for YouTube and other videos from the 2008 Virgin Festival lineup.
Download The Slip for free at NIN official website.
The following is the official NIN’s music video for the track “Lights in the Sky” from their latest free release, The Slip: