The peppy Mexico City-based indie pop band, The Plastics Revolution, have been making news this week with the release of a colorful, stop-motion music video that was shot from hundreds of photos that were processed through the popular app Instagram. The band claims that it is the first music video of its kind to be made using Instagram.
San Francisco filmmaker Art Perez, who directed the video, says he shot a total of 1,095 still photos around San Francisco and processed them all through Instagram using various filters. The final effect has the feel of a video and is set to the likable, upbeat track, “Invasion.” The band’s Vimeo page reads: “Every single frame of this music video is an actual picture that we ran through Instagram. We never shot any video. We only shot still photography.”
Perez told the Huff Post: “I live in SF and it’s the perfect background for a colorful music video. No other city compares.” However, it’s not entirely clear from the Huff Post article how Perez is associated with the band or what type of camera was used to take the still shots since they were obviously not taken with an iPhone camera. That said, the flow of hundreds of story-telling photos makes it feel very much like a video. The music video is really an impressive accomplishment – fun and lively, richly textured, wonderfully choreographed and extremely well produced, especially to have been done with the aid of Instagram – a still photo app. In the past few days, the video has already had nearly 100,000 views.
Media Claims of ‘First-Ever’ Music Video Made with Instagram a Bit Misleading
There has been a bit of confusion floating around about “Invasion” being the ‘first-ever’ music video made with Instagram, as blogs like The Huff Post reported. London musician Ellie Goulding created a similar video in August after asking fans to submit Instagram photos to be used for the lyrics video of the song, “Anything Could Happen.” But clearly, the time-lapsed, story-telling timeline of “Invasion” is far superior and much more like a traditional music video, and therefore, may very well be the ‘first’ in that respect. The video for “Invasion” tells the story of a young couple’s adventures in San Francisco as they follow a map they found in an abandoned bottle.
The band’s official Vimeo page that hosts the video includes all of the credits in the making of the ‘InstaVideo.’ The band, in reply to comments left, wrote that they ‘shot’ in full Instagram dimensions of 1920×1920. They also claimed to have used Instagram filters like Amaro, Rise, X-pro II, Brannan, Nashville and 1977.
However, the band doesn’t seem interested in answering other questions in the comment thread about what equipment was used to take the still photos, since, the photos were clearly not taken with an iPhone or Android smartphone camera. The closest we could come to an answer was this shot from Perez’s own Vimeo page of his gear.
Make no mistake about it – the time-lapsed video, in which Instagram was one tool used to help create it, is fantastic. It also does justice in representing San Francisco’s varied and gorgeous environs – the natural, topographical, cultural, and architectural characteristics of the iconic city, one which was spurred by the world’s most famous gold rush, decimated by earthquake and fire in 1906, and rose from the ashes and rubble to retake its place as a world class city once again.
An official website for The Plastics Revolution is difficult to find (there is another band of the same name minus the pluralization of ‘plastic’), but they do have the Vimeo page and a Bandcamp page for those interested in hearing more music from the band’s two releases. They’re not entirely unknown. In March of 2011, The Plastics Revolution performed at South by Southwest in Austin and were profiled on the SXSW page, which included the song, “Karina,” their first single release.
– The Plastics Revolution from King Bono Vs. Los Flight Simulators – Aug. 29th